Tuesday, December 30, 2008

Marketing Event Photography Online

Photographer's ask us about marketing their event photos online. We recommend our Buck$hots™ coupons.

helpful link: http://orderpicture.com/instructions/BuckShots.htm

Discounting example:

You are shooting a sports tournament with 100 people in attendance. You would like to motivate them to your site by offering $2.00 off the order. You log on to the web site as photographer and order (no up front costs) 1 global coupon $2.00. We e-mail you the coupon code. You print a flyer with the coupon code, event information and distribute them to the people at the event. Please feel free to download artwork: http://orderpicture.com/instructions/blank_buckshots.htm We deduct the coupon as a discount.

Product offer example:

You are shooting a dog show with 100 people in attendance. You would like to motivate them to your site by offering a free 5x7 with a minimum purchase. You log on to the web site as photographer and order (no up front costs) 1 global coupon for a 5x7 product with a minimum purchase of $20.00. We e-mail you the coupon code. You print a flyer with the coupon code, event information and distribute them to the people at the event. Please feel free to download artwork: http://orderpicture.com/instructions/blank_buckshots.htm We deduct the 5x7 coupon as a discount on the order.

Pre-sell example #1

You have shot the pictures and in your price you included $250 worth of prints from the website. Log into the web site as the photographer and order (no up front costs) 1 coupon for $250. We e-mail you the text file with the 1 - $250 coupon code. You print a nice "certificate" (coupon) with the code and the event information then give it to the client. Please feel free to download artwork: http://orderpicture.com/instructions/blank_buckshots.htm Be sure to collect your states sales taxes when you sell, but do not include it in the coupon.
Pre-sell example #2

Your shooting posed photographs you want to collect the money up-front for the photographs. Log into the web site as the photographer and order (no up front costs) different dollar amount coupons for the retail price of the packages plus shipping for the packages. Be sure to collect your states sales taxes when you sell, but do not include it in the coupon value. When you sell the package at the event provide them a coupon with the code for that package. Please feel free to download artwork: http://orderpicture.com/instructions/blank_buckshots.htm The orders are processed and shipped to the client with no further post-production needed on your part.

How the customer uses the coupon:

The client uses the web site in the normal fashion. On the checkout screen there is a place to enter a coupon. The client then enters the coupon code there. How the transaction works for you: If the transaction total is more than the Value then: (Discount Buck$hot)The Buck$hots in deducted from the sale as a discount. If the Clients payment exceeds your cost there is no .50 fee for the Buck$hot and the order is handled in the usual manner. If the transaction total equals the value then: (we must have your credit card on file)We bill your credit card (on file) for the cost of the product and shipping and a .50 transaction fee (NO COMMISSION FEES!). If the transaction total is less than the value then: (we must have your credit card on file) It reports the remainder back to the client. (this can spur extra sales)We bill your credit card (on file) for the cost of the product and shipping and a .50 transaction fee (NO COMMISSION FEES!).

How you get started with the program:

Review the Buck$hots ordering optionsLog into the website as the photographer. Click on the link in the menu bar "Manage Coupons"Follow the instructions on the coupons PageTo use the as a pre-paid voucher you must log in the the website and enter your credit card information using the "Edit Client Info" link.

No comments:

Post a Comment