Pre-Season Marketing for Event Photographers

An organized marketing plan can save valuable implementation time, increase revenue, help you stay on-target and on budget.

Here are some suggested steps:

1.) Identify your opportunities.
Opportunities are markets in which you are currently trading or that you can use your talents and resources to grow into. Use a notepad to list these potential new openings and on-going venues. This will help you decide where and how to invest your marketing budget. This step is vital to keep your business thriving throughout the year.

2.) Protect your client foundation.
Develop a plan to reward your current customers. Orderpicture.com offers a no cost, risk free system called Buck$hots™. Buck$hots™ coupons drive customers to your website and encourage purchases.

To learn more about Buck$hots™ click this link.

Your customer's loyalty is the cornerstone of your business and serves as word-of-mouth advertising. Loyal clients build your brand in the community. Communicate with customers throughout the year using newsletters, email specials, charity events; any excuse to be a positive point of contact.

3.) Innovate. Don’t rest on your laurels.

The world is changing, remember VHS? Just because your successful today does not mean you will be successful in the future. Your business needs to innovate to stay in the game. OrderPicture.com provides over 650 different products to accommodate any photographic venue and to help you stand out from the crowd.

You can offer products to clients they can't get anywhere else. From weddings and Seniors to dog shows and baseball games, we are your resource. You can even offer multiple image products like composites, banners, album pages that your clients easily design using website tools.

To learn view our Price List click this link.

4.) Set goals.

Make a list of possible goals for the upcoming season. Be careful to choose aspirations that you really want to achieve.

Now write out your goals in complete detail and with positive language. Don’t sell yourself short; make sure your goals are high enough.

Set up a time table and implement!